Our Work
Mobile Metrix is pioneering a win-win approach for socially minded corporations and low-income communities.
Our Work
Mobile Metrix is pioneering a win-win approach for socially minded corporations and low-income communities.
We provide socially driven market research and consulting services to companies, governments, foundations, and academia.
We work with clients that have a track record of social responsibility – such as certified B Corps – and a product or service that improves the lives of customers in one of the following sectors: health, nutrition, housing, education, and financial inclusion. To date, each of our clients has used our data to more effectively direct resources that solve real needs, such as purifying water, improving hygiene, and reducing dengue fever infections.
Unilever
Unilever
Mobile Metrix partnered with Unilever to improve the hygiene habits and behaviors of marginalized populations in Brazil, with a focus on hand washing and the treatment of water. Over 9 thousand surveys were conducted in four low-communities in Rio de Janeiro and Recife. After each survey, Mobile Agents™ distributed bars of soap, demonstrated proper hand washing techniques, and invited the residents to an educational seminar where water filters were raffled. After the intervention, 13% of families increased treating all of their drinking water, a significant number reported increased hand washing habits, and the Unilever brands became top of mind.
The study results guided Unilever in adjusting the retail price of their products in order to reach this untapped market, restructuring distribution, and revamping its marketing message. In addition to deepening understanding of the end user, the outreach built strong ties between the community leadership and Unilever, enabling greater ease of market entry into often-volatile business environments.
Johnson & Johnson
Johnson & Johnson
The dengue fever project with Johnson & Johnson revealed an average infection rate of 33% in Rio de Janeiro favelas, in contrast to the 4% rate estimated by government. Mobile Metrix conducted 700 surveys in two communities in Rio de Janeiro, distributing and demonstrating the proper use of mosquito repellent.
After the survey and intervention, three times as many people knew the most common places where the mosquito deposits eggs, 27% increased their use of repellent, and 59% indicated they would buy the product. The study insights also aided Johnson & Johnson to restructure their marketing strategy to better meet the needs of the target market.
Rio Prefeitura
Rio Prefeitura
In the Morro dos Macacos community in Rio de Janeiro, Mobile Metrix assisted the government in better understanding community demographics and needs, as well as identified qualifying populations for the Bolsa Familia (Family Grant) conditional cash transfer social assistance program.
Among the findings were astounding statistics on employment: 37% of residents were unemployed, 25% of individuals received no income for their household, and 38% of individuals earned below the minimum wage. This essential information guided the government in directing their resources for social programs.