Accurate data is the first step to solving any social problem. It directs resources and drives change.

Favela

Being uncounted means being overlooked: for jobs, for education, for health care.

Counting

We record the lives and needs of the uncounted to connect them with vital products, services and basic rights.

Communities

We bring together governments, NGOs, and companies to enable uncounted communities improve their own lives.

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A market research company serving the
Base of the Pyramid.

Our Supporters

AVINA Foundation
Echoing Green
Halloran Philanthropies
W.K. Kellogg Foundation

Our Partners

IBM
Stanford University