Our three-pronged social-impact approach for primary market research:

Data Collection & Community Mapping

Mobile Metrix first gathers information about the realities of underserved populations. We’ve designed a system for gathering data that is faster, more accurate, more secure, and more economical than traditional paper & pencil methods, and that is specially adapted to work in low-income communities. We employ and train local young adults – Mobile Agents™ – to collect data door-to-door in their own communities, using handheld technology.

Delivery of Information, Products & Services

While on these hard-to-reach doorsteps, our Mobile Agents™ have the opportunity to not only collect good data, but also to give essential information, products and services. In exchange for the residents’ contribution to our centralized database of knowledge, community members receive door-to-door product distribution and engage in mutually beneficial knowledge sharing. This research process builds a network of trust with community residents, which facilitates access to complex and often volatile markets.  

Customer Feedback Loop

After collecting data through door-to-door conversations, Mobile Agents™ conduct an impact assessment to understand how new information and products have, or have not, changed behavior. The data collected, community insights gained, and relationships built will pave the way for governments, the private sector, NGOs, and international organizations to more effectively understand customer demand in underserved communities. Principal outcomes for companies include improved market access, new distribution networks, increased brand equity, and contributions to community development.